Piaggio Vespa 1946 Historic 98cc Italian Scooter Advertisement Poster

Vespa Motoleggera Utilitaria 1946 – Vintage Piaggio Advertising Print

Published in Motociclismo on 25 April 1946, this fascinating Italian advertisement presents the Piaggio Vespa 98 as a “Motoleggera utilitaria Vespa” — a practical lightweight motorcycle.

The advertisement promotes a 98cc two-stroke engine, three-speed gearbox, fuel consumption of approximately one litre per 50 kilometres and a maximum speed of 60 km/h. It also announces that deliveries would begin during April and lists sales representatives throughout Italy.

The beautifully restrained monochrome presentation, period typography and checkerboard border make this a particularly attractive piece of early Vespa and Piaggio advertising history. An outstanding print for collectors of Italian scooters, classic motorcycles and vintage automotive design.

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THE PRINTED PRODUCT

About your print:

Printed professionally on high-quality photographic paper (NOT cheap card stock!) with a matte finish 

using archival inks that will last for years.

It arrives carefully wrapped.

Note: This is not the original it is a copy of the original poster.

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JPG 3:4 ratio for printing sizes (file labeled 18×24):
6″ x 8″
9″ x 12″
12″ x 16″
15″ x 20″
18″ x 24″ – 23″x36″ or larger.